| Type | Publicly traded Aktieselskab |
|---|---|
| Traded as | OMX: PNDORA |
| Industry | Fashion |
| Founded | 1982 |
| Founder(s) | Per Enevoldsen, Winnie Enevoldsen |
| Headquarters | Glostrup, Denmark |
| Key people | Allan Leighton (Chairman), Mikkel Vendelin Olesen (President and CEO) |
| Products | Jewelry manufacture and retail |
| Revenue | DKK 6.666 billion (2010)[1] |
| Operating income | DKK 2.416 billion (2010)[1] |
| Profit | DKK 1.846 billion (2010)[1] |
| Total assets | DKK 8.959 billion (end 2010)[1] |
| Total equity | DKK 4.315 billion (end 2010)[1] |
| Employees | 4,340 (average, 2010)[1] |
| Website | www.pandoragroup.com |
Pandora A/S (stylized as PANDORA) is a jewelry company founded in Denmark. It sells customizable charm bracelets, rings, earrings, and necklaces in more than 50 countries.
In 1982, Per and Winnie Enevoldsen opened a shop in the Nørrebrogade area of Copenhagen. When the demand for their products increased, the couple shifted their focus to the wholesale business. In 1984, the couple opened a production facility in Thailand, Pandora Productions, and hired designer Lone Frandsen to help create a jewelry line. In 1996, Pandora — strictly a wholesale dealer by then — hired its second designer, goldsmith Lisbeth Enø Larsen, who worked with Frandsen to create Pandora’s signature style and customizable charm bracelet.[2]
In 2006, Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people.[2]
The company was sold through an IPO on October 5, 2010.[3][4]
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Pandora bracelets, introduced in 2000, have a patented threading system, US 7007507 "Necklaces and bracelets with keepers", that allows charms to be placed, added and rearranged. Pandora has created more than 800 handcrafted charms, available in sterling silver, 14k gold and murano glass, sometimes with semi-precious stones or precious gems. Other accessories for the bracelets include spacers and clips, which secure the loose beads in place and prevent them from falling off the bracelet when it is opened. It also helps with the distribution of weight allowing for minimal stretching.
Pandora donates a portion of proceeds from some charms to nonprofit partners, including Susan G. Komen for the Cure[5] and the Institute for OneWorld Health.
Pandora's “Stories" jewelry line features rings, earrings, necklaces and toe rings that coordinate with Pandora's charm selection.
In 2008, Pandora introduced “LovePods,” jewelry made of 18k gold and gemstones such as diamonds, amethyst, peridot, citrine, spinel and topaz. LovePods rings are designed to be combined. Designed by goldsmiths Mads Trolle and Lee Antony Gray, the line includes station-style necklaces, pendants, bracelets and earrings.
In 2010 Pandora released a line of Swiss watches. There are ten types of watches,[6] all have a black diamond in the crown, sapphire glass to prevent scratching (except double oblong) and are Swiss made. The trademark ability to interchange Pandora jewellery is done in the watch collection by the changing of bezels and straps on watches.